A blog written by the SPIRIT Slovenia Business Development Agency, Showcase Partner of the Driving International Trade Conference 2025.
Slovenia is celebrated for more than its natural beauty and world-renowned sporting achievements. This small but dynamic nation has built a reputation as a hub of innovation and business excellence. With impressive results in fields such as mobility, robotics, pharmaceuticals, research and creative industries, Slovenia illustrates entrepreneurial spirit, economic vision and a capacity for innovation.
At the forefront of supporting this vibrant business landscape is SPIRIT Slovenia Business Development Agency. As a single point of contact for businesses and investors, the agency connects international companies with Slovenia’s green, creative and smart economy whilst helping Slovenian enterprises expand globally.
A Strategic Location with Endless Opportunities
Slovenia’s strategic location at the crossroads of major European trade routes makes it an ideal gateway to key markets across the EU, the Balkans and Eastern Europe. With modern infrastructure and access to over 700 million consumers, Slovenia offers businesses opportunities for growth. Its highly skilled and multilingual workforce has long been regarded as one of its greatest assets, providing companies with a competitive edge in global markets. The country’s business-friendly environment further enhances its appeal. Competitive corporate tax rates, investment incentives and robust R&D capabilities create fertile ground for industries to flourish. From advanced manufacturing to cutting-edge digital technologies, Slovenia is well-prepared to meet current and future market demands whilst fostering sustainable economic growth with best practices on circular economy.
I Feel Slovenia. Green. Creative. Smart.
Slovenia’s commitment to sustainability, innovation, and creativity is encapsulated in its national communications campaign: I feel Slovenia. Green. Creative. Smart. This initiative highlights the country’s strengths in niche areas such as environmental technologies, green economy solutions, robotics, mobility, digitalization, R&D and creative industries. The campaign reflects an economy that is not only environmentally conscious but also customer-focused, offering accessible solutions that benefit both individuals and society. By unifying communication efforts under this slogan, SPIRIT Slovenia aims to enhance Slovenia’s global reputation as a leader in sustainable innovation whilst attracting businesses eager to partner with a forward-thinking nation.
Supporting Businesses Every Step of the Way
SPIRIT Slovenia plays an essential role in assisting businesses throughout their journey in Slovenia. For investors, the agency provides tailored guidance on site selection, connections with local authorities and industry experts, and ongoing aftercare services to ensure long-term success. For Slovenian companies looking to expand internationally, it offers support through matchmaking services with foreign partners, access to trade fairs and B2B events, as well as valuable market insights that drive growth. The agency also champions small and medium-sized enterprises by providing educational programs and resources that enhance their competitiveness on the global stage. By offering strategic advice and operational support, SPIRIT Slovenia ensures that businesses can thrive in one of Europe’s most promising markets.
Did you know?
- Slovenia is the 4th most forested and the 7th richest country in Europe in terms of internal renewable water resources.
- The 1st UNESCO International Research Centre on Artificial Intelligence was established in Slovenia.
- Slovenia is a proud member of European Space Agency, significantly contributing to exploration, Earth observation and technology projects.
- Slovenian companies play a key role in the automotive supply chain. Every car, made in Europe includes at least one part made in Slovenia.
- Slovenian beekeepers are renowned around the world as experts in their field. A Slovenian autochthonous breed, the Carniolan gray honeybee has been preserved to this day.
Find out more about the Driving International Trade Conference 2025, including agenda and speakers.