AI Academy · British Chambers of Commerce

The AI skills gap costs you every week you wait.

Role-specific masterclasses that turn the AI tools your team already uses into everyday results — not another course nobody finishes.

500+ businesses already enrolled

James Kuht, CEO of PAIR, introduces the BCC AI Academy ▶
Watch: James Kuht, CEO of PAIR — 90 seconds
CredibilityBacked by the British Chambers of Commerce
Proven methodsTrusted by governments and global enterprises
Hands-onPersonalised masterclasses, not lectures
Role relevanceAssignments tailored to your role and industry
Future-readyOngoing updates as AI evolves
Packages & pricing

Upskill your whole team

One licence per person. Every licence includes 24/7 access to the PAIR platform and its constantly evolving masterclasses, personalised feedback and a LinkedIn-ready certification.

Most popular

Chamber members

£169 +VAT / licence
  • Constantly evolving masterclass content
  • 24/7 access to the PAIR platform
  • Personalised assignments and feedback
  • LinkedIn-ready certification
Buy now

Non-chamber members

£199 +VAT / licence
  • Constantly evolving masterclass content
  • 24/7 access to the PAIR platform
  • Personalised assignments and feedback
  • LinkedIn-ready certification
Buy now

Enterprise business

POA
  • More than fifty licences
  • Constantly evolving masterclass content
  • 24/7 access to the PAIR platform
  • Personalised assignments and feedback
Enquire

You already pay for the tools. This is what makes them pay you back.

£20 a monthRoughly what one AI tool licence costs. Most of it goes unused.
£14 a monthThe Chamber member licence, spread across the year.
3 hours a weekTime our licence holders get back. About three working weeks a year.

Full teams get the most impact. We strongly recommend enrolling whole teams for maximum business impact and cultural transformation. Questions first? [email protected]

Want to see the platform before you buy? Ask us for a demo and we will walk you through it.

Dr. James Kuht MBE, CEO of PAIR
Partnered with PAIR

Built with PAIR

The BCC AI Academy is delivered in partnership with PAIR, led by Dr. James Kuht MBE — a former CTO of a Specialist Military Unit and founding member of the UK Prime Minister's Data Science team.

Dr. Kuht designed and led the UK's largest-ever training programme, upskilling over 8,000 leaders. Now his team brings that same expertise to SMEs — ensuring AI adoption is practical, impactful, and lasting.

You're not just getting another course. You're accessing a world-class AI adoption platform, proven at the highest levels of government and enterprise — made simple and accessible for your business.

500+businesses enrolled
30%+of workforce upskilled, on average
92%saw better quality work after the masterclasses
"Copilot is now my go-to for everything from video scripts to event presentations. It quickly turns rough ideas into polished content in minutes, making my communications clearer, sharper, and saving me hours every week."Bryony · Head of Marketing
Client stories

Built for organisations that want AI in their DNA

B
Beth
Customs Clearance Coordinator

Building an AI-powered tool to plan our social media schedule has been a real game-changer. It's freed up valuable time for creative work and steadily boosted engagement across all our channels — AI in action, delivering real, measurable results.

B
Bryony
Head of Marketing

Copilot is now my go-to for everything from video scripts to event presentations. It quickly turns rough ideas into polished content in minutes, making my communications clearer, sharper, and saving me hours every week.

A
Alex
Membership Communications Manager

These masterclasses have enabled me to streamline campaign planning, generate content more efficiently, and analyse data with greater precision. This helped free up time to focus on strategy and creativity. PAIR AI Academy hasn't just saved me hours; it has elevated my role!

E
Emmanuel
Head of Training & Consultancy, System Architect

AI has helped me create materials, case studies and tools that keep our resources clear, consistent, and adaptable to policy change. As System Architect, it has supported coding, database restructuring, API design, and much more!

P
Paul
Senior Training & Compliance Manager

The AI Academy empowered me to create an AI agent that answers documentation queries instantly — saving me up to six hours a week. It's transformed how I support our network and improved communication with colleagues worldwide.

A
Alex
Digital Marketing Manager

Whenever I'm stuck or need a fresh angle, Copilot's right there with ideas, insights, or even just a nudge in the right direction. It's made my day-to-day work smoother and way more creative. Feels like having a clever teammate on call!

D
Director General
AI Academy client

It’s like the personalisation was reading my mind, it gave an exercise on just what I was working on.

C
CEO
AI Academy client

What really sets this apart from other courses I’ve done is the tailored approach and the ongoing support. I’d absolutely recommend it to anyone who wants to make AI a genuinely practical part of their business.

M
Membership Exec
AI Academy client

The BCC AI Academy training is brilliant! By far the best AI course I’ve done. Its bespoke approach makes it directly relevant to my role, and I’m finally seeing how useful AI can be for both my work and the wider business.

H
Head of Membership
International BritCham

I expected the introductory module to be basic, mostly because we’ve hosted lots of AI-focused masterclasses at the British Chamber of Commerce Dubai. However, I took away more than I expected to, it was full of practical tips, do’s and don’ts, which equipped me for Stage 2, the ‘Proficiency Module’.

O
Office Manager
Wholesaler, Wirral AI Academy

My personal experience is that I didn’t understand how AI would help in my role. After taking part in the Wirral AI Academy, it provided a better understanding of how AI can assist in my day-to-day role.

A
AI Academy learner
AI Academy client

I started this course by dabbling in the use of Copilot however I can now build an AI Agent that will support my role and free up time to concentrate on delivering a better service to my clients.

Why AI adoption matters — and why you can't wait

The opportunity is clear

54%of SMEs now using AI in early 2026, up from 35% in 2024
46%of B2B service firms embedding AI in finance, law and marketing
26%of B2C firms and manufacturers using it — the gap is wide open
11%of SMEs using AI to its full potential

Research by the British Chambers of Commerce, in partnership with Intuit.

Who it's for

Everyone, honestly

Small & medium businessesThat want to cut costs, save time, and grow faster.
Leaders in finance, law & marketingWho need AI to drive real results.
Teams with existing AI licencesWho want to actually use what they're already paying for.
Enterprise businessesThat want to upskill teams at scale.
What you'll get

A practical, hands-on programme

No jargon. No fluff. Just immediate, role-relevant application.

  • Write sharper content, faster.
  • Conduct smarter research in minutes.
  • Analyse and visualise data with ease.
  • Generate fresh ideas, strategies, and insights.
  • Use AI tools like ChatGPT and Microsoft Copilot as naturally as you use email.
Inside the platform: specialisations, Masterclasses and new content added regularly
How it works

Three stages to AI skills

Your team goes from first steps to daily advanced use — not just knowing about AI, but using it.

The Masterclass certificate, ready to download and share on LinkedIn
  • 1
    AI Fundamentals MasterclassA strong foundation in AI's everyday capabilities — writing, research, and communication.
  • 2
    AI Proficiency MasterclassApply AI across core business functions — idea generation, data analysis, project support.
  • 3
    AI Mastery MasterclassStrategic AI skills — advanced reasoning, agents, and personalisation.

See pricing & get started

The ROI

Measurable growth, efficiency, and competitive advantage

See results in weeks, not years. Teams upskilled in AI achieve:

Up to 40% fasterproject delivery, by automating repetitive tasks
122+ hours/yearsaved per employee, freed for higher-value work
Significant cost cutsas AI automates admin, research and content creation
15% revenue growthaverage for SMEs embracing AI-powered processes
Immediate impactMost teams see measurable improvements within weeks
Showcase your expertise

Earn LinkedIn-ready credentials

Every masterclass completed earns a shareable digital badge — a public signal that you're at the forefront of AI adoption.

Instant credibilityShows you're not just talking about AI — you're using it.
Business trustClients and partners see your commitment to innovation.
Motivation & progressCelebrate progress from foundational skills to mastery.
FAQs

Common questions

Why should I invest in AI masterclasses now?

Don't get left behind. In just a few years, AI will be as essential as email in every workplace. The BCC AI Academy ensures your team leads the way, not plays catch-up, by embedding practical AI skills that deliver real business results.

We already have access to AI tools — why do we need this Academy?

Most businesses have AI licences, but few use them to their full potential. The BCC AI Academy shows you how to use AI better: transforming underused tools into everyday business advantages, from automating admin to creating polished content and unlocking new insights.

Is this relevant for my business or industry?

Absolutely. Our hands-on masterclasses are tailored to your sector and role, whether you're in finance, marketing, operations, or manufacturing. You'll learn to apply AI to your real-world tasks, driving efficiency, growth, and innovation from day one.

What kind of results can I expect?

You'll see measurable impact — like saving hundreds of hours per employee, cutting costs, and boosting productivity. Teams report faster project delivery, improved communications, and new opportunities unlocked by AI-powered insights.

Do I need technical skills to benefit?

Not at all. The Academy is designed for everyday professionals, not coders. You'll get step-by-step guidance, practical assignments, and immediate feedback — so you can start using AI confidently, whatever your starting point.

Join the businesses leading the way

AI is transforming every industry. Give your team the skills to work smarter, compete harder, and grow faster.

BCC AI AcademyMasterclasses from £169 +VAT / licence
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