Get your team using AI well, in their own jobs.
Role-specific masterclasses that turn the AI tools your team already uses into everyday results. Not another course nobody finishes.
500+ businesses already enrolled
CredibilityBacked by the British Chambers of Commerce
Proven methodsUsed by 400+ organisations, including UK Government
Hands-onPersonalised masterclasses, not lectures
Role relevanceAssignments tailored to your role and industry
Future-readyOngoing updates as AI evolvesUpskill your whole team
One licence per person, valid for 12 months. You pay once and it does not renew automatically. Every licence includes 24/7 access to the PAIR platform and its constantly evolving masterclasses, personalised feedback and a LinkedIn-ready certification.
Chamber members
12-month licence. One payment, no auto-renewal.
- Constantly evolving masterclass content
- 24/7 access to the PAIR platform
- Personalised assignments and feedback
- LinkedIn-ready certification
Non-chamber members
12-month licence. One payment, no auto-renewal.
- Constantly evolving masterclass content
- 24/7 access to the PAIR platform
- Personalised assignments and feedback
- LinkedIn-ready certification
Enterprise business
- More than fifty licences
- Constantly evolving masterclass content
- 24/7 access to the PAIR platform
- Personalised assignments and feedback
You already pay for the tools. This is what makes them pay you back.
Full teams get the most impact. We strongly recommend enrolling whole teams for maximum business impact and cultural transformation. Questions first? [email protected]
Want to see the platform before you buy? Ask us for a demo and we will walk you through it.
Built with PAIR
The BCC AI Academy is delivered in partnership with PAIR. PAIR's chief executive is Dr James Kuht, formerly of the Prime Minister's data science team.
Dr. Kuht designed and led the UK's largest-ever training programme, upskilling over 8,000 leaders. Now his team brings that same expertise to SMEs, so AI adoption is practical and lasting.
You're not just getting another course. You're using PAIR, the leading AI adoption platform, used by more than 400 organisations including UK Government, and made simple for your business.



"Copilot is now my go-to for everything from video scripts to event presentations. It quickly turns rough ideas into polished content in minutes, making my communications clearer, sharper, and saving me hours every week."Bryony · Head of Marketing
What licence holders say
Building an AI-powered tool to plan our social media schedule has been a real game-changer. It's freed up valuable time for creative work and steadily boosted engagement across all our channels — AI in action, delivering real, measurable results.
Copilot is now my go-to for everything from video scripts to event presentations. It quickly turns rough ideas into polished content in minutes, making my communications clearer, sharper, and saving me hours every week.
These masterclasses have enabled me to streamline campaign planning, generate content more efficiently, and analyse data with greater precision. This helped free up time to focus on strategy and creativity. PAIR AI Academy hasn't just saved me hours; it has elevated my role!
AI has helped me create materials, case studies and tools that keep our resources clear, consistent, and adaptable to policy change. As System Architect, it has supported coding, database restructuring, API design, and much more!
The AI Academy empowered me to create an AI agent that answers documentation queries instantly — saving me up to six hours a week. It's transformed how I support our network and improved communication with colleagues worldwide.
Whenever I'm stuck or need a fresh angle, Copilot's right there with ideas, insights, or even just a nudge in the right direction. It's made my day-to-day work smoother and way more creative. Feels like having a clever teammate on call!
It’s like the personalisation was reading my mind, it gave an exercise on just what I was working on.
What really sets this apart from other courses I’ve done is the tailored approach and the ongoing support. I’d absolutely recommend it to anyone who wants to make AI a genuinely practical part of their business.
The BCC AI Academy training is brilliant! By far the best AI course I’ve done. Its bespoke approach makes it directly relevant to my role, and I’m finally seeing how useful AI can be for both my work and the wider business.
I expected the introductory module to be basic, mostly because we’ve hosted lots of AI-focused masterclasses at the British Chamber of Commerce Dubai. However, I took away more than I expected to, it was full of practical tips, do’s and don’ts, which equipped me for Stage 2, the ‘Proficiency Module’.
My personal experience is that I didn’t understand how AI would help in my role. After taking part in the Wirral AI Academy, it provided a better understanding of how AI can assist in my day-to-day role.
I started this course by dabbling in the use of Copilot however I can now build an AI Agent that will support my role and free up time to concentrate on delivering a better service to my clients.
The opportunity is clear
Research by the British Chambers of Commerce, in partnership with Intuit.
Any team that wants to use AI properly
A practical, hands-on programme
No jargon. No fluff. Just immediate, role-relevant application.
- Write sharper content, faster.
- Conduct smarter research in minutes.
- Analyse and visualise data with ease.
- Generate fresh ideas, strategies, and insights.
- Use AI tools like ChatGPT and Microsoft Copilot as naturally as you use email.
Three stages to AI skills
Your team goes from first steps to daily advanced use — not just knowing about AI, but using it.
- 1AI Fundamentals MasterclassA strong foundation in AI's everyday capabilities — writing, research, and communication.
- 2AI Proficiency MasterclassApply AI across core business functions — idea generation, data analysis, project support.
- 3AI Mastery MasterclassStrategic AI skills — advanced reasoning, agents, and personalisation.
A look inside a masterclass




What PAIR users report
From PAIR's users across more than 400 organisations, including PwC, Boeing and Darktrace:
Earn LinkedIn-ready credentials
Every masterclass completed earns a shareable digital badge — a public signal that you're at the forefront of AI adoption.
Is our data safe?
- You own what you and your team put into the platform. PAIR uses it only to run, secure and support the service.
- Everything is encrypted in transit and at rest.
- PAIR holds the UK National Cyber Security Centre's Cyber Essentials Plus certification.
- PAIR doesn't let its suppliers use your personal data for their own purposes, including training AI models.
- The platform isn't designed for health records or criminal records data, so please don't add them.
Read PAIR's Data Processing Addendum and Enterprise Terms.
Common questions
Why should I invest in AI masterclasses now?
AI tools are already in most workplaces. The Academy helps your team use them well in their own jobs, with masterclasses that keep up as the tools change.
How long does a licence last?
12 months from the date you buy it. Each licence is for one named person. You pay once and it does not renew automatically. To carry on after that, you buy a new licence.
We already have access to AI tools — why do we need this Academy?
Most businesses have AI licences, but few use them to their full potential. The BCC AI Academy shows you how to use AI better: transforming underused tools into everyday business advantages, from automating admin to creating polished content and unlocking new insights.
Is this relevant for my business or industry?
Absolutely. Our hands-on masterclasses are tailored to your sector and role, whether you're in finance, marketing, operations, or manufacturing. You'll learn to apply AI to your real-world tasks, driving efficiency, growth, and innovation from day one.
What kind of results can I expect?
PAIR users save an average of 3 weeks a year per employee, and 96% report a higher quality of work. Most people use it on their own work from the first masterclass.
Do I need technical skills to benefit?
Not at all. The Academy is designed for everyday professionals, not coders. You'll get step-by-step guidance, practical assignments, and immediate feedback — so you can start using AI confidently, whatever your starting point.
Join the businesses leading the way
Give your team the skills and judgement to use AI well in their own work, and to keep up as the tools change.