This dependency raised concerns about fruit quality and the environmental impact of long-distance transportation of produce. In response to this problem, TSBC introduced an industry-first Green Energy Solution (GES), enabling the sustainable, year-round production of high-quality British strawberries. 

By investing in advanced glasshouse technology, TSBC has transformed the British berry market. These high-tech growing environments provide precise control over nutrients, water, temperature, humidity, CO2, and light, creating optimal conditions for strawberry production even in the colder months. As a result, TSBC now produces over 600,000 punnets of strawberries throughout the winter, significantly reducing the need for imports and providing consumers with fresher, more sustainable options. 

The introduction of the GES has led to far greater financial sustainability. By optimising heating and lighting systems, TSBC ensures efficient, high-yield production that meets the increasing consumer demand and conserves resources. 
As the first company to successfully produce strawberries year-round on this scale, TSBC has reinforced its position as a market leader- a feat recognised by The Sunday Times who wrote a full page feature on the solution. Strong partnerships with major UK retailers have been strengthened by the ability to offer a consistent, reliable supply of premium British strawberries. Retailers benefit from reduced supply chain disruptions and improved product quality, while TSBC’s ongoing investment in renewable energy, including solar and wind power, further supports its sustainability goals. 

Beyond sustainability, TSBC’s efforts have had a significant economic impact. By reducing dependence on imported fruit, the company is helping to boost the UK agricultural sector while supporting local job creation. As the GES has made year-round production possible, many jobs for managers and growers, including a T-level student and roles in husbandry and harvest within TSBC’s greenhouses are a direct result of the GES and the increased number of job opportunities it has created.

By embracing innovation and sustainability, TSBC has created a model that addresses key concerns of both retailers and consumers which delivers high-quality and consistent produce. Through these achievement, TSBC has revolutionised the industry, strengthened its market position, and set a new standard for food production, making it a deserving nominee. 

In addition to transforming the market, TSBC is also using its year-round strawberry production to support communities in need. With the GES enabling year-round production for the first time, TSBC has been able to maintain a steady supply of berry donations without interruptions as a result of seasonality. The company has long-standing partnerships with UK-based food charities, including UK Harvest and The Big Difference, donating over 18,750 punnets of fresh strawberries in 2024 alone. In this way, TSBC has created a sustainable model that solves problems both for its community and the agricultural industry