CASE STUDIES
Sylvester Keal


Sylvester Keal has demonstrated remarkable growth over the past year. Their revenue growth achieved 46% year-on-year revenue growth in 2024, driven by strategic expansion and operational efficiency. This growth is strengthened by a robust plan for sustainable financial performance, ensuring long-term stability and success. Their commitment to financial sustainability is evident in their prudent investment strategies and efficient operational practices.
In 2024, Sylvester Keal was recognised for their outstanding growth by winning the ENSE Directors Award. This accolade highlights their leadership in the industry and their ability to achieve significant milestones.
Meaningful Contribution to the UK Economy
Sylvester Keal’s impact on the UK economy is keen. They have created over 6 new jobs in the past year, contributing to the reduction of unemployment in their local community and the invigoration of economic activity. Their apprenticeship program has successfully trained over 5 young professionals as well as maturer upskilling apprentice, equipping them with valuable skills and providing them with career opportunities within the commercial kitchen industry & office administration.
Their commitment to the local economy is equally impressive. Sylvester Keal actively collaborates with local businesses, educational institutions, and community organisations. They have partnered with Grimsby Institute to offer internships and training programs, ensuring that local talent is nurtured and retained. Additionally, they support local suppliers, ensuring that their business practices benefit the community economically.
Engagement with Local Community Organisations
Sylvester Keal’s dedication to the local community goes beyond economic contributions. They are actively involved in various community initiatives, including sponsoring local events and supporting charitable organisations. Their partnership with the local food bank has provided essential supplies to families in need, demonstrating their commitment to social responsibility. Irene Keal is also a voluntary director for Lincs Inspire, a charitable trust bringing leisure, sport, entertainment and library services to local communities.
In 2024, Sylvester Keal joined forces with Masterchef winner Eddie Scott as their brand ambassador, further enhancing their community engagement and promoting local cooking talent. This collaboration has not only elevated their brand but also showcased their dedication to supporting local initiatives.
Final words…
Sylvester Keal’s exceptional growth, sustainable financial performance, and meaningful contributions to the UK and local economies make them a deserving candidate for the Local Economy of the Future Business of the Year 2025 award. Their commitment to creating jobs, supporting local businesses, and engaging with the community exemplifies their role as a leader in driving economic and social progress.

Members of Hull & Humber Chamber of Commerce

CASE STUDIES
Company Growth
On the back of the success of the brewery site and events, Dal then set his sights on expanding both the range of products on offer and the footprint of the business. In December 2021, Dal agreed a 20-year lease on Christchurch Spire in Coventry city centre. The unique venue serves Dhillon’s beers and ales on tap, as well as offering hot drinks and food, to create a family friendly environment.
Dhillon’s next venture was the Sky Blue Tavern, a brand-new sports bar in the city centre, in partnership with Coventry City Football Club. The Tavern is a hub for Sky Blues fans to meet and enjoy a drink, whether on matchdays or non-matchdays, and helps to generate revenue and support for the club. As one of the only dedicated sports bars in Coventry, football and sports fans can watch the latest action on big screens and in individual booths.
Dhillon’s Brewery have now also secured several catering contracts, including with Historic Coventry Trust, where they provide food and beverage operations at the historic Drapers’ Hall, as well as at other Trust locations.
The company’s vision and long-term growth plan continues to be focused on its close association with Coventry whilst securing further locations and contracts, to build a sustainable, profitable business model whilst continuing Dal’s original passion for brewing beautifully crafted beer.

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