Pricecheck, members of Sheffield Chamber of Commerce, is an international brand wholesaler and distributor of fast-moving consumer goods.

Over the past 45+ years, they have innovated, diversified, and evolved to become a company that services global retailers and customers, and have built partnerships with leading brands across the UK and worldwide.

Evidence of significant and sustained growth internationally

Thanks to its adaptive trading strategy, forward-thinking processes and multilingual team, Pricecheck continues to see success in international markets, with export sales growing 44% year-on-year.

In the last financial period, Pricecheck reported a record-breaking £54m in export sales, with figures exceeding those seen pre-Brexit (up by 35%). Exporting continues to be a key area of growth for the business, and they now trade with more than 120 countries – an increase of 20% on the previous year.
Pricecheck also import products from around the world. In the last financial year, they imported £34m worth of goods from 20 different countries.

How they have embraced and taken advantage of the opportunities that overseas markets present

Having an established Pricecheck European business in Belgium has allowed them to better serve global customers post-Brexit. The launch of the Belgian subsidiary has been vital to export growth, with 90% of their EU exports taking this route.

Their proactive trading strategy is based on market research, overseas visits and excellent customer service. They have invested heavily in their team; building a multilingual sales force that speaks over 18 languages and a dedicated International Logistics team to ensure efficient dispatch to customers overseas.

Additionally, they are learning from international markets and bringing their approaches and brands to the UK. For instance, they have become the exclusive UK distributor for New Zealand brand, Wet & Forget. Managing their portfolio of products, and its UK marketing and sales business which already equates to £5m+.

Through their distribution deals, they have helped their brand partners extend their global reach. In year one with suncare brand Malibu, they achieved sales of £765,000. In their last financial year, they sold £2.5m to 65+ countries, selling to 20 more countries than this time 3 years ago. Export now accounts for 40% of our total sales for this brand.

Overseas markets they operate in and new markets they are looking to expand into

Their exporting capabilities beyond Europe have experienced significant growth since Brexit, with relationships expanding in the US, Australia, Bangladesh and the UAE. Other established territories include Jamaica, Myanmar, Seychelles, Senegal, The Philippines, Montserrat, Aruba, Uganda and The Congo.

Most recently, they have expanded into Estonia, Andorra, Fiji and Thailand. Their top five markets overseas include Sweden, Ireland, USA, Netherlands and Spain, which delivered 40% of their export turnover last year.

How the above has impacted the overall businesses growth

International trade has become a crucial part of Pricecheck’s business strategy, contributing significantly to their annual turnover.
In 2024, Pricecheck reported another strong financial year, with annual turnover exceeding £150m. This has been driven by growth in exports, supplier services and brand partnerships.

Exports continue to drive the business forward, with Pricecheck averaging 15.5% revenue growth per annum over the past 5 years. With this rate of international success, the business is in a strong position to reach its ambitious £200m turnover target by 2026.