CASE STUDIES
Jesmonite Limited - Global Britain Business of the Year
By entering new markets, they have been able to take more risks and opportunities, expand growth and invest more in marketing our products around the world with their distributors. As a result, their growth has excelled over the last few years with sales continuing to increase each year.
Jesmonite has dedicated the past 40 years to creating cutting-edge materials for the global art and architectural markets. Their products are used across various industries worldwide. Notable projects include 2020 Dubai Expo, The Savoy Hotel, Harry Potter World in Orlando.
They have established decanting and delivery hubs in Europe, North America, and the Middle East to meet demands and overcome Brexit. As a result, lead times have decreased from 12 weeks to an average of 3 days. Additionally, they plan to set up more hubs in Asia, South America, Australia, and Africa. Their goal is to make Jesmonite accessible worldwide.
Due to Covid-19, their manufacturing clients all but stopped trading so they pivoted into the arts and crafts market which has now seen the business double in size since 2020.
Jesmonite has attended three fairs so far in 2024 located in Frankfurt, Toronto, and Las Vegas to gain access to greater exposure to new business opportunities and reach a wider global reach. They encourage distributors to create their own Jesmonite craft kits tailored to their audiences to be more inclusive of national cultures and to stay relevant worldwide.
Jesmonite is now available in 50 countries across the UK, Europe, Asia, Australia, North America, South America, and Africa. Their distribution network expanded from 27 distributors in 2018 to 80 in 2024. By 2025, they want 150 distributors globally, spanning 70 countries. They aim to expand their presence mainly in North America, South America, and Africa. They will generate broader interest in the products, appeal to diverse audiences, and expand their international exports to achieve this.
New opportunities such as entering the retail world, they have gone from 0-1000 stores selling Jesmonite in France. Jesmonite plan to be in 5000 stores by 2026 which is an increasing rate of 200 stores per month globally.They have a new range called “Recommended by Jesmonite” which is an extended range of products that can be used in association with Jesmonite specifically targeting the hobby and craft markets.
By entering new markets, the team at Jesmonite have been able to take more risks and opportunities, expand growth and invest more in marketing their products around the world with their distributors. As a result, growth has excelled over the last few years with sales continuing to increase each year. They have been able to overcome world issues and continue to excel in our industry.
Jesmonite have taken on new opportunities and moved fast! This has led to them becoming more globally known as a popular choice of material. Due to the demand of their products, they have been reactive and brought out a new range, expanded their distribution network, created a brand ambassador programme and invested in the team, becoming more accessible, more known and more versatile to many new markets.
Members of Shropshire Chamber of Commerce
CASE STUDIES
Company Growth
On the back of the success of the brewery site and events, Dal then set his sights on expanding both the range of products on offer and the footprint of the business. In December 2021, Dal agreed a 20-year lease on Christchurch Spire in Coventry city centre. The unique venue serves Dhillon’s beers and ales on tap, as well as offering hot drinks and food, to create a family friendly environment.
Dhillon’s next venture was the Sky Blue Tavern, a brand-new sports bar in the city centre, in partnership with Coventry City Football Club. The Tavern is a hub for Sky Blues fans to meet and enjoy a drink, whether on matchdays or non-matchdays, and helps to generate revenue and support for the club. As one of the only dedicated sports bars in Coventry, football and sports fans can watch the latest action on big screens and in individual booths.
Dhillon’s Brewery have now also secured several catering contracts, including with Historic Coventry Trust, where they provide food and beverage operations at the historic Drapers’ Hall, as well as at other Trust locations.
The company’s vision and long-term growth plan continues to be focused on its close association with Coventry whilst securing further locations and contracts, to build a sustainable, profitable business model whilst continuing Dal’s original passion for brewing beautifully crafted beer.
Partner with us
Raise your profile and join us in nurturing the spirit of British business.
