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Cleveland Cable Co – Global Britain Business of the Year

Cleveland Cable Co – Global Britain Business of the Year

CASE STUDIES

Cleveland Cable Company -

Global Britain Business of the Year

North East Chamber
Cleveland Cable Company Logo (5)

Since its establishment in 1978, the company has evolved from a modest operation in Teesside to a multi-million-pound global venture, boasting a robust international presence and a diversified portfolio supplying to various industry sectors.

Cleveland Cable Company, members of the North East Chamber of Commerce, is the UK’s leading supplier of cables and cable accessories. The company has achieved significant and sustained international growth, strategic market expansion, and exemplary business practices.

Since its establishment in 1978, the company has evolved from a modest operation in Teesside to a multi-million-pound global venture, boasting a robust international presence and a diversified portfolio supplying to various industry sectors. Their customer base ranges from larger firms such as Network Rail to smaller local, national and international businesses. They also supply the events industry, including the Olympic Games.

Cleveland Cable Company’s international growth over the past 3-4 years, is a testament to its dynamic business strategy. Their export volume has seen a dramatic rise, with products shipped to 46 countries within 12 months, including 36 in Europe, the Middle East, and Africa (EMEA). This growth is evidenced by the company’s export sales figures, which soared from £12,805,795 in 2021 to £24,399,361 in 2024, marking an impressive 90.5% increase over three years.

The company’s consistent increase in import volumes – from 2,640 containers in 2021 to a projected 3,780 in 2024 – underscores their expanding global footprint and robust supply chain capabilities. 

Cleveland Cable Company has capitalised on the opportunities presented by overseas markets, particularly in the data centre, battery storage and renewable energy sectors. To increase their footprint across mainland Europe and the Middle East, they has boosted brand awareness through investments in marketing. The company is looking to expand further into the EMEA region, which remains its largest market for cable supply. This will enable them to provide efficient deliveries and storage options.

Recent contract wins for large data centre projects in Germany, and new ventures in Israel, highlight the company’s successful penetration into these markets. Additionally, the European electric vehicle charging market has emerged as a promising area of growth, with multiple orders shipped to 16 countries over the past two years, and more countries to be included in 2024.

Looking ahead, Cleveland Cable Company plans to expand its presence further in mainland Europe with the acquisition of a new distribution centre. This strategic move will strengthen the business’s ability to meet rising demand and enhance service capabilities globally. The company’s international expansion has significantly influenced its overall business growth. To accommodate rising demand, Cleveland Cable Company has increased its warehousing capacity with a new facility in Northampton. This expansion is aimed at extending the company’s reach and enhancing operational efficiency.

The company is committed to sustainability and growth, as evidenced by the installation of solar panels on its buildings and participation in DHL’s Go Green Project, reducing CO2 emissions by 30%.

The company’s growth has led to a significant increase in its workforce, particularly within the Import & Export department. Continuous training and professional development for staff members ensure that the company remains competitive and knowledgeable in international trade practices. Cleveland Cable Company demonstrates how a UK-based company can thrive on the global stage through innovation, strategic planning and a commitment to quality and customer service.

CASE STUDIES

Company Growth

On the back of the success of the brewery site and events, Dal then set his sights on expanding both the range of products on offer and the footprint of the business. In December 2021, Dal agreed a 20-year lease on Christchurch Spire in Coventry city centre. The unique venue serves Dhillon’s beers and ales on tap, as well as offering hot drinks and food, to create a family friendly environment.

Dhillon’s next venture was the Sky Blue Tavern, a brand-new sports bar in the city centre, in partnership with Coventry City Football Club. The Tavern is a hub for Sky Blues fans to meet and enjoy a drink, whether on matchdays or non-matchdays, and helps to generate revenue and support for the club. As one of the only dedicated sports bars in Coventry, football and sports fans can watch the latest action on big screens and in individual booths.

Dhillon’s Brewery have now also secured several catering contracts, including with Historic Coventry Trust, where they provide food and beverage operations at the historic Drapers’ Hall, as well as at other Trust locations.

The company’s vision and long-term growth plan continues to be focused on its close association with Coventry whilst securing further locations and contracts, to build a sustainable, profitable business model whilst continuing Dal’s original passion for brewing beautifully crafted beer.

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