Royal London Asset Management commissioned MTArt Artist Stefania Tejada a bespoke hoarding artwork for the Mayfair Quarter, creating a piece to adorn the building site at 111–117 New Bond Street, reflecting their new branding.

Measuring 16 metres in height and 60 metres in length, the large-scale canvas, titled ‘Expressions of the Universe: A Dialogue on Heritage and Spirituality’, pays tribute to the diverse cultural forces that have shaped London’s identity through faith, artistry, and shared global heritage.

The artwork is treated with a Clean Air photocatalytic coating, which helps reduce air pollution by breaking down harmful NOx particles, contributing to a cleaner and healthier urban environment.

Commit

MTArt Agency has signed the pledge to display that beyond showcasing and raising awareness of sustainability, public art and artistic practice is capable of being sustainable in and of itself.

Plan

MTArt Agency works with artists to ensure the topic of depicting and enacting change and sustainability, in order to leverage resources and populations, remains central to our practice. In this case study, Clean Air was brought in during initial planning stages to ensure that the entire production process and final output was sustainable.

Partner

Here at MTArt Agency, we worked with our external partners at Royal London Asset Management (RLAM) to ensure not only a visually strong creative outcome and storytelling that are consistent with their new branding, but also to reflect this visual commitment to sustainability in the nature of the material. 

In the creation of this artwork, we worked with Clean Air to coat the work in a photocatalytic coating, reducing air pollution by breaking down harmful NOx particles, which is especially pertinent in the busy New Bond Street area. Consequently, this project educates our partners at RLAM, and broader audiences, how to make commissioning as sustainable as possible, whilst also having a strong visual impact.

Act

As a registered B Corp, we at MTArt implemented our plan of showcasing environmentally beneficial approaches to art-making by centralising B Lab standards through our development process, in particular the Climate Action standards. 

By working with Clean Air, as a UK based Heating, Ventilation and Air Conditioning (HVAC) company, we were also able to enact responsible approaches to carbon footprint regulation, while supporting domestic organisations.

Share

MTArt Agency shares news of completed projects across social media channels to raise awareness of our practice and showcasesustainability. 

After the completion of the project, MTArt Agency has worked with UCL to survey localised respondents who live and work in the surrounding area for the public art piece, the results of which will be published with UCL.