About Circularity in Practice
Each year over one million tonnes of potentially re-usable goods and materials are discarded by UK businesses. Together we can change this.
Businesses across the country want to do the right thing, yet managing goods and materials in a circular way can still too often be an afterthought, rather than a reflex.
The Initiative aims to move designing out waste, reuse, high-quality recycling, and remanufacturing from aspiration to action – shifting the focus from innovation alone to real-world adoption and commercial common sense.
Circularity means shifting away from a linear “take-make-dispose” approach to one that emphasises reuse, reviving and recycling of materials. From building materials and lighting to furniture, fixtures and fittings, and household goods and appliances, many items that businesses discard are well suited to reclamation, reuse, refurbishment, remanufacturing, or recycling.
tonnes
of UK commercial and industrial demolition waste each year. DEFRA
revenue
reported by businesses adopting circular practices. Ivalua
costs
through more efficient material use and circular models. Ivalua
CO₂e
potential UK emissions reduction, with a £75bn economic uplift. Deloitte
The Circularity in Practice initiative invites businesses to commit to collaborate across the value chain and to adopt practical, circular approaches in their everyday operations.
Circularity in Practice is a nationwide initiative inspired by His Majesty The King, building on his lifelong commitment to environmental stewardship.
Businesses across the country want to do the right thing, yet managing goods and materials in a circular way can still too often be an afterthought, rather than a reflex.
Circularity in Practice brings together a voluntary taskforce of businesses from across sectors to speed up the adoption of proven circular solutions in the places where we live and work.
Its aim is to move designing out waste, reuse, high-quality recycling, and remanufacturing from aspiration to action – shifting the focus from innovation alone to real-world adoption and commercial common sense.
From building materials and lighting to furniture, fixtures and fittings, and household goods and appliances, many items that businesses discard are well suited to reclamation, reuse, refurbishment, remanufacturing, or recycling.
Circularity in Practice is about repurposing with purpose – today.
On this website, you can find out more about the initiative, sign up to the Pledge, access practical case studies, and share your own success stories.
Discover more about the initiative in the Circularity In Practice press release.
Circularity in Practice
The Circularity in Practice Pledge
As organisations that share His Majesty’s commitment to environmental stewardship and good practice, we pledge to embrace circular solutions and work together to make reuse a reflex across the UK.
By signing the Pledge, we undertake to:
Pledge
Make a clear commitment today to embed circular practices and support reuse across your organisation
Plan
Develop a clear action plan covering design, process and material use, with measurable goals to track progress.
Partner
Identify and work with external partners and educate internal stakeholders so the plan is widely understood.
Act
Put the plan into action by embedding reuse practices into daily operations to drive lasting behavioural change.
Share
Within one year of becoming a Signatory, promote the actions taken to inspire others and drive national change.
Pledge
Make a clear commitment today to embed circular practices and support reuse across your organisation
Plan
Develop a clear action plan covering design, process and material use, with measurable goals to track progress.
Partner
Identify and work with external partners and educate internal stakeholders so the plan is widely understood.
Act
Put the plan into action by embedding reuse practices into daily operations to drive lasting behavioural change.
Share
Within one year of becoming a Signatory, promote the actions taken to inspire others and drive national change.
Pledge
Become a Signatory by following the link below.
Circularity in Practice
Committing to work together to encourage the adoption of circularity.
Committing to work together to encourage the adoption of circularity.
Circularity in Practice
How to Embed Circularity in Your Business
Reuse and circular practice can be embedded across diverse operations – including office fit outs and facilities management to retail, logistics, manufacturing, construction, and design.
The pledge meets organisations where they are: start with the actions most relevant to your context, build momentum through practical changes, and scale what works to deliver sustained environmental and economic benefit.
Define and publicly communicate a clear, time-bound Circularity Strategy encompassing the ‘what‘ (specific targets for waste reduction, reuse, remanufactured product sourcing, and recycled content) and the ‘how’ (necessary process changes, supply chain adjustments, procurement targets, and training programs).
Systematically label all items intended for donation, reuse, refurbishment, or remanufacturing with clear and appropriate designations, such as “Donation,” “For Reuse,” or “Recirculate,” in accordance with relevant regulations and best practice.
Conduct pre-deconstruction audits of projects prior to strip-out or demolition, to identify valuable materials (like timber, bricks, and fittings) and products (like lighting, furniture, flooring) that can be saved or remanufactured for reuse on projects in the local area.
Look for opportunities to use quality recovered, recycled or remanufactured goods and materials in projects and connect with local and national reuse platforms and organisations to find a home for our surplus and unwanted goods and materials.
We will share our successes and lessons learnt with the industry via case studies, industry forums, and our annual accounts, raising awareness, helping to make circular development the new normal.
Design and construct goods and materials in a way that makes multiple and extended lives easy. Design and construct goods and materials to facilitate easy deconstruction, adaptation, remanufacturing, and reuse.
