Researching Export Markets Training Course
Marketing research is the first and one of the most vital steps for any organisation considering entering a new market.
Marketing Research Courses for Organisations
This intensive one-day course is an invaluable introduction to the process of planning and conducting marketing research overseas and is delivered for UKTI in certain regions of the UK by the British Chambers of Commerce.
By the end of the course, delegates will be able:-
- have thought through the criteria important to them in selecting and prioritising their overseas markets;
- have the tools to plan, commission, undertake and report upon a marketing research project for their products/services in their chosen markets;
- be aware of the advice and support available to encourage them in the process.
Course Outline
This unique and interactive training course covers: -
- Market Selection - an objective way to choose your next export target market.
- The application of marketing research to the export process.
- The preparation of an export marketing research brief - establishing the terms of reference - selection and commissioning of consultants.
- Sources and use of desk research and effective use of the internet.
- Planning and conducting field research overseas.
- Interviewing techniques and working with interpreters.
- Drawing reliable conclusions.
- The advice and support available from government, chambers and other sources.
Who should attend and why?
This course is designed to train individuals in the important discipline and practice of marketing research, whether their organisations are:-
- considering exporting for the first time;
- determining strategy for entry into new overseas markets;
- already experienced and successful exporters.
The training programme is structured to provide a thorough understanding of marketing research techniques whilst addressing the specific needs of individual delegates. It anticipates the pitfalls and stumbling blocks of both conducting research in-house and in using market research agencies and gives practical and authoritative solutions.
Course Dates
The cost of the Research Export Markets training course can be obtained from your UKTI International Trade Adviser or the Passport to Export co-ordinators in your region.
West Midlands Region
Staffordshire
12th May and 18th November 2010
Contact: Rachel Banks
Tel: 01782 202222
Email: rachelbanks@nssci.co.uk
Coventry & Warwickshire
Contact: Lisa Watson, Coventry & Warwickshire Chamber of Commerce
Tel: 024 76 231 122
Email: mailto:watson.l@cwtcov.co.uk
East Midlands Region
18th March 2010
Contact: Astrid Brewster, UK Trade & Investment
Tel: 01332 826430
Email: astrid.brewster@uktiem.co.uk
Eastern Region
10th February, 15th April and 15th June 2010
Contact: Ms Jacki James, East of England International Agency
Tel: 01707 398116
Email: jackijames@eeia.com
South West Region
28th January 2010, 13th May and 15th July
Contact: Julie Ford
Tel: 01275 370820
Email: julie.ford@uktisouthwest.org
Northern Ireland
28th January 2010
Contact: Sandra Beattie
Tel: 02890 892910
Northern Ireland Chamber of Commerce, Belfast
Marketing Research Courses for Business Advisers
This highly acclaimed two-day training course empowers ITAs and the like to advise clients on the conduct and use of marketing research when exploring new overseas markets.
Course Outline
• The market selection tool used to prioritise overseas markets
• The value of researching new markets
• The alternative approaches for conducting research projects
• Constructive use of the Internet to conduct desk research – Tips & Techniques
• Making the most of the first visit to a new overseas market
• Details of available grant funding for companies undertaking export market research schemes
• How this fits with other UKTI services
The price of the course is £450 (+VAT) per delegate. The cost includes one night’s accommodation at the venue in the Midlands.
Who should attend?
This course is especially for people who are involved through their jobs in advising exporters. These include International Trade Advisers and staff at Chambers of Commerce, Business Links and Local Government offices.
Course Dates
2010
Contact Maggie Chilton for dates
Tel: 02476 472531
Email: m.chilton@britishchambers.org.uk.
Testimonials
“Definitely worth attending! Very professional and interesting trainers. A lot of good handouts which I am sure I will use for many years in my job. Also good opportunity to meet colleagues from other regions.” - ITA, Business Link Devon and Cornwall
“The course will help me do my job more effectively” - ITA, Business link Wessex
“I would definitely recommend any ITA to attend as it really focuses your thoughts and approach to marketing research with your clients” - ITA, Business Link North Manchester
“A must for all ITT members” - ITT admin, Business Link Gloucestershire