Surfing without drowning
Desk Research on the Web
Don’t know where to start?
A useful starting point for all marketing research projects is to view the information and reports that have already been prepared; this is all the more important when considering overseas markets, where trips to the market can prove costly.
The British Chambers of Commerce have identified useful websites for three desk research activities:
Prioritising existing markets / select new markets
Sources of information across a number of countries making it easier to prioritise potential markets.
Searching for information about a specific overseas market
Directories of websites providing information on overseas markets
Preparing for an overseas visit
Information about culture and business customs in a potential market.
For information about applying to the Export Marketing Research Scheme