The benefit of using an independent agency can be measured in terms of peace of mind. Many companies feel comfortable in the knowledge that research is being carried out exclusively for them by experienced professionals.
On the down side, companies using external agencies gain no hands-on experience in their proposed marketplace and have no opportunity to forge contacts. Agency projects come with a higher price tag and the quality of research is only as good as the agency chosen to do it.
Commissioning the work
Please refer to the following resources for advice on: