Is your project eligible?

The Export Marketing Research Scheme (EMRS) helps and encourages UK companies to undertake overseas marketing research prior to developing a strategy for market entry or further investment in an overseas market.

A marketing research project…

 …is typically described in a detailed proposal that outlines a desk research exercise followed by a trip to the market; during that market visit, meetings are planned with a cross section of representative players to find out how the market is currently operating. The Export Marketing Research Scheme aims to ensure that UK companies undertake or commission marketing research based on sound methods.

The Export Marketing Research Scheme involves:

The systematic and objective collection of information about an overseas market, to help companies reach sound decisions on issues such as whether or not to export to or invest in a new market and how best to market products or services in that country. 

Projects where financial support can not be granted:

• Overseas visits where marketing research is not the primary objective
• Sales or promotional trips
• Attendance at trade fairs, exhibitions and conferences and symposia
• Research conducted wholly or mainly on a group visit or trade mission
• Selection and evaluation of potential partners or distributors
• Other business development activities e.g. building relationships, negotiations with potential partners et
• Projects for products or services which are not yet available for export

Support cannot be provided for marketing research projects already commissioned, underway or completed. Similarly, support cannot be given for published reports already purchased. Please contact us before entering into any financial commitments.

Each field project will be considered for support under one of In-house or Agency terms. Support can however be given towards the purchase of a published report together with a field project.

To ensure your business is eligible please click here

For information about applying to the Export Marketing Research Scheme