Registered Consultant: Joanne Alexander-Sefre

Languages

• Spanish, French, German, Italian (fluent)
• Dutch, Farsi (good)
• Turkish, Portuguese (basic)

Main Activity

Managing Director of Sefrex Ltd, established in 1994, providing general international sales, marketing, communications, financial management and construction consultancy services within the UK and internationally.

Worldwide Bakery Associates set up in 1997, a specialist International Sales Agency and Consultancy for the food and drink industry. Association with French Partner company Bellimpex since 2003 and expansion in 2007 into trading jointly under the new name Food sans Frontieres.

Specialist Skills and Knowledge

24 years in international sales and marketing within the healthcare and food manufacturing sectors and since 1994 running own successful company.

Highly experienced in advising companies on developing successful and effective international marketing and communication strategies that will lead to real sales growth.

International sales agency services, new market entry and ongoing multilingual account management within the bakery and other food and drink sectors, outward and inward sales missions as well as international exhibition and management services.

Translation speciality in food packaging, technical documents and websites. Multilingual Telemarketing, Business Interpreting and International PR services.

Formal association from 2006 with specialists in the architecture, construction and financial management sectors.

Additional Information

Winner for the Eastern Region Small Business Category in the 2003 UK Trade & Investment Languages for Export Awards

Runner-up Services to Export Award in Epping Forest Business Excellence Awards 2000

Runner-up/Certificate of Merit in DTI National Languages for Export Campaign 1999

MIEx - Full Membership of the Institute of Export 1990

MCIM - Diploma and Full Membership of the Chartered Institute of Marketing 1985

MIL - Full Membership of the Institute of Linguists 1985

CNAA PGDip – Postgraduate Diploma in European Marketing with Languages, Napier College, Edinburgh 1983 (equivalent to MA)

BA (Hons) - Modern Languages (German/Spanish/French) Salford University 1982

Contact Details

For advice on how to improve your communications strategy, contact your local Export Communications Consultant:

  Joanne Alexander-Sefre
  12 Sunnymede
  Chigwell
  Essex
  IG7 6ES
  Email: joanne.alexander-sefre@ecrconsultants.org 
  Tel: 020 8500 8537
  Fax: 020 8501 3652
  Mobile: 07956 552219