"Agency" research is carried out by marketing research specialists who have the expertise and resources to carry out the project, working to a specified brief.
The benefit of using an independent agency can be measured in terms of peace of mind. Many companies feel comfortable in the knowledge that research is being carried out exclusively for them by experienced professionals.
On the down side, companies using external agencies gain no hands-on experience in their proposed marketplace and have no opportunity to forge contacts. Agency projects come with a higher price tag and the quality of research is only as good as the agency chosen to do it.
Please refer to the following resources for advice on:
The Export Marketing Research Scheme (EMRS) is managed by the British Chambers of Commerce on behalf of UK Trade & Investment. It complements other UK Trade & Investment schemes and companies ...
Train to China An invitation to Beijing prompted PMA Training to consider researching the potential market for its training services in China. PMA Training is Europe’s leading media and commun...