The first action must be to reduce the size of the leap required. Throughout our survey work, individuals said they would prefer to use freelancers to assist them rather than take on employees. So, in many cases, it is not a question of whether there is enough demand out there for the businesses to sustain another worker. The issue is whether the individual wishes to take on the obligations and risks inherent in employing their first staff member.

The recession created a new generation of entrepreneurs who left employment to set up on their own, either through choice or circumstance. Now, the Government must create the right environment for these individuals to grow their business and create jobs. Sometimes this will be proactive – more reliefs, help with premises, a population ready to take the jobs of tomorrow. A lot of the time however, sole-traders just want the barriers to growth, such as regulation, removed.