Britain’s tourism industry deserves the chance to unlock its full potential, and subsequently help drive the economy out of recession. In order to do so, the industry requires a more effective system of targeted support and a co-ordinated effort between government at all levels and the industry itself.

This report, entitled Backing UK Tourism: Destination Recovery, was written and researched in conjunction with Travelodge. It examines the opportunities for the tourism sector, the system of tourism support (with examples of current practice) and makes a set of recommendations to improve tourism support in the short to medium term.