Researching Export Markets Training Course
Marketing research is the first and one of the most vital steps for any organisation considering entering a new market.
This intensive one-day course is an invaluable introduction to the process of planning and conducting marketing research overseas and is delivered for UKTI in certain regions of the UK by the British Chambers of Commerce.
By the end of the course, delegates will be able:-
- have thought through the criteria important to them in selecting and prioritising their overseas markets;
- have the tools to plan, commission, undertake and report upon a marketing research project for their products/services in their chosen markets;
- be aware of the advice and support available to encourage them in the process.
This unique and interactive training course covers: -
- Market Selection - an objective way to choose your next export target market.
- The application of marketing research to the export process.
- The preparation of an export marketing research brief - establishing the terms of reference - selection and commissioning of consultants.
- Sources and use of desk research and effective use of the internet.
- Planning and conducting field research overseas.
- Interviewing techniques and working with interpreters.
- Drawing reliable conclusions.
- The advice and support available from government, chambers and other sources.
This course is designed to train individuals in the important discipline and practice of marketing research, whether their organisations are:-
- considering exporting for the first time;
- determining strategy for entry into new overseas markets;
- already experienced and successful exporters.
The training programme is structured to provide a thorough understanding of marketing research techniques whilst addressing the specific needs of individual delegates. It anticipates the pitfalls and stumbling blocks of both conducting research in-house and in using market research agencies and gives practical and authoritative solutions.
The cost of the Research Export Markets training course can be obtained from your UKTI International Trade Adviser or the Passport to Export co-ordinators in your region.
2008
4th March - East Midlands
Book your place
Chambers and International Trade Teams who are interested in arranging a course for companies in their area please email us or contact Maggie Chilton on 024 7647 2531.
"Should be compulsory to all on Passport to Export."
"A course not to be missed."
"A logical approach to identifying markets."
"Helps to formulate a plan before rushing into a market/project."
These are just some of the comments from companies who have attended British Chambers of Commerce's Researching Export Markets course.
This highly acclaimed two-day training course empowers ITAs and the like to advise clients on the conduct and use of marketing research when exploring new overseas markets.
• The market selection tool used to prioritise overseas markets
• The value of researching new markets
• The alternative approaches for conducting research projects
• Constructive use of the Internet to conduct desk research – Tips & Techniques
• Making the most of the first visit to a new overseas market
• Details of available grant funding for companies undertaking export market research schemes
• How this fits with other UKTI services
The price of the course is £450 (+VAT) per delegate. The cost includes one night’s accommodation at the venue in the Midlands.
This course is especially for people who are involved through their jobs in advising exporters. These include International Trade Advisers and staff at Chambers of Commerce, Business Links and Local Government offices.
200819 & 20 February 2008
20 & 21 May 2008
16 & 17 September 2008
11 & 12 November 2008
Book your place
To book a place for you or your colleague, please complete the online booking form here. Alternatively, for more information please email m.chilton@britishchambers.org.uk.
Testimonials
“Definitely worth attending! Very professional and interesting trainers. A lot of good handouts which I am sure I will use for many years in my job. Also good opportunity to meet colleagues from other regions.” - ITA, Business Link Devon and Cornwall
“The course will help me do my job more effectively” - ITA, Business link Wessex
“I would definitely recommend any ITA to attend as it really focuses your thoughts and approach to marketing research with your clients” - ITA, Business Link North Manchester
“A must for all ITT members” - ITT admin, Business Link Gloucestershire